I have been writing across formats and industries since 2012. This includes brand voices, content strategy, product copy, long-form editorial, email campaigns and community content.

I build narrative momentum from scratch:

• Head of content at a Web3 marketing agency
• First non-technical hire at a VC-backed startup
• Marketing lead at a cooperative

Work placed in Bloomberg & Cointelegraph. Currently based in Toronto.

Brand & Identity Writing

Breadchain Is Now Bread Cooperative

Bread Cooperative | 2025

Reshaped messaging principles for a 4 year-old brand to prepare for our next epoch of scaling. Wholesale reconstruction from the messaging tenets, brand voice, and cornerstone manifesto to align with a renewed vision. The goal was to present existing and future products in simple language to engage wider audiences. This rebrand announcement is the final flourish from months of interviews, user journey research and deliberate design choices.

Explainer & Product Copy

From Venmo to Onchain Solidarity in 60 Seconds

Bread Cooperative | 2026

Equal parts announcement and education centred on a meaningful UI/UX upgrade for our flagship product. Translated complex crypto-native language by clearly stating outcomes and advantages without wading into technical language.